Though our world is still as economy-driven as ever environmentalism is a new driving force in the world today, unlike 40 years ago. The only people who can dispute this must be both illiterate and/or colour blind. Nearly every new logo today is green many of them trying to sound natural or environmentally conscious by throwing "green" or "eco" into their name and nearly every corporation has their own cause. Though this does distort company's aims and actions it has brought greater respect and support to environmentalism.
This article explores how the economy and the environment have been combining. "Environmentalist ideas that once expressed fundamental doubts about industrial society are now widely assumed to be, of all things, a leading means of creating jobs, restoring economic growth and restarting an economy in the doldrums."
It would seem that as "green thinking" was adopted by the economy green initiatives have gained even more support.
However this article also talked about the distortion of products and services under green labels. This is "green washing" a new form of propaganda that is flooding the market. However discouraging, "greening the economy" has definitely done far more good protecting land, funding research and initiatives, and developing technologies.
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